Award-winning brand partnership that installed 136 EV charge points in all 15 National Parks and supported over 20,000 nature interventions.
BMW UK and the National Parks joined forces in 2022 for a 3-year partnership with the Recharge in Nature Project.
The shared aim of this collaboration was to enhance the electric vehicle (EV) charging network across all 15 National Parks, while also supporting a range of accompanying projects, including vital nature restoration, biodiversity, regenerative tourism, and wellbeing initiatives.
With the continued growth of demand for electric cars, the National Parks are under-served by EV chargers and risk being left behind in the transition.
Currently, 90% of the c.90 million annual visits to the National Parks are made by car, therefore expanding the charging network is more important than ever to ensure that visitors, local communities, and staff have better access to more sustainable transportation options.
Recharge in Nature provided a comprehensive solution to these challenges by combining EV infrastructure development with nature restoration and community wellbeing initiatives.
The partnership saw EV chargers installed across all 15 National Parks, as well as provide funding for locally led initiatives that restore and protect natural habitats.
During the partnership BMW directly supported projects like tree planting, the creation of dew ponds, and other regenerative efforts.
Funding also went towards programmes that engage young people through community outreach, providing apprenticeships, and involving them in conservation work, contributing to both biodiversity and local economic growth.
Recharge in Nature has made a significant impact across the National Parks since its launch in 2022:
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.
In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to €155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company sets the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.
National Parks Partnership works with leading organisations to deliver nature recovery, social impact and climate action at national scale.
Through a partnerships spanning a few to all fifteen UK National Parks, we help businesses move from ambition to demonstrating real and measurable impact.
Whether you are exploring your first partnership, or looking to deepen existing commitments as part of a wider partnerships portfolio, our team will work with you to shape a partnership aligned to your organisation’s goals, governance and reporting needs.
Share a few details below and a member of our team will be in touch to discuss partnership opportunities across the UK National Parks.
Partnering with the National Parks brings our technology together with on-the-ground initiatives to make a real impact.
Importantly, our research not only shows that people want to engage more with nature, but that they expect businesses to play their part too, so we are proud to help meet that challenge.
Nicki Lyons, Chief Corporate Affairs & Sustainability Officer, VodafoneThree
