AI habitat mapping of all 15 National Parks, over 4km of traditional hedgerows and drystone walls repairs or created and supporting over 20 community projects.
VodafoneThree and the UK’s National Parks partnership uses AI technology to help connect people with nature and protect it for the future.
In a landmark three-year partnership, Vodafone UK and National Parks are working together to harness AI and cutting-edge technology to support biodiversity, connect people with the natural world, and ensure the sustainability of the UK’s most treasured landscapes. The collaboration seeks to modernise conservation efforts while enhancing public engagement with nature.
In July 2026, Vodafone launched the creative ‘The Stick’ campaign, to encourage families everywhere to swap screen time for green time. The campaign came with a free digital ‘Stick-ionary’ guide, packed with ideas to inspire outdoor play and exploration.
Read the full Press Release here.
Despite the clear physical, mental, and emotional health benefits associated with spending time in nature, only 8%* of UK residents engage with it daily, and just 21%* feel strongly connected to it. Barriers such as time constraints, lack of companionship, and insufficient access persist. Meanwhile, environmental degradation and biodiversity loss continue across the UK’s protected landscapes, with habitat fragmentation and declining species posing urgent threats. National Parks face significant hurdles in accessing timely, high-quality data to inform conservation and management strategies.
VodafoneThree’s partnership with the National Parks focuses on leveraging AI and mobile network technologies to transform nature conservation, improve access, and engage communities. The initiative includes three core projects in its first year:
The partnership is already set to have a transformative impact on both conservation and community engagement:
This pioneering partnership underscores how technology, community collaboration, and a shared commitment to sustainability can help secure a healthier, more connected future—for people and the planet.
VodafoneThree is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).
We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.
Today, VodafoneThree serves more than 18 million mobile and fixed-line customers in the UK. VodafoneThree is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.
Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.
For more information on VodafoneThree’s work, click here.
National Parks Partnership works with leading organisations to deliver nature recovery, social impact and climate action at national scale.
Through a partnerships spanning a few to all fifteen UK National Parks, we help businesses move from ambition to demonstrating real and measurable impact.
Whether you are exploring your first partnership, or looking to deepen existing commitments as part of a wider partnerships portfolio, our team will work with you to shape a partnership aligned to your organisation’s goals, governance and reporting needs.
Share a few details below and a member of our team will be in touch to discuss partnership opportunities across the UK National Parks.
Partnering with the National Parks brings our technology together with on-the-ground initiatives to make a real impact.
Importantly, our research not only shows that people want to engage more with nature, but that they expect businesses to play their part too, so we are proud to help meet that challenge.
Nicki Lyons, Chief Corporate Affairs & Sustainability Officer, VodafoneThree
